Creative brief and scripts
The audience, offer, message and intended next step for each agreed concept, followed by scripts or copy for review.
Give your service a clear story people can see.
Branded scripts, image creative and video edits for your website, ads and social channels. AI can support production while people review the message, details and finished work.
Talk through your project
Evergreen OutdoorA little more outside.
Evergreen OutdoorCare in every detail.
Evergreen OutdoorMake room for your next chapter.
Open with the place your customer wants to be.
What we aim to improve.
- Explain your service with clearer scripts and relevant visual material.
- Make better use of the approved footage and assets you already have.
- Prepare distinct creative ideas for agreed channels and formats.
- Keep the finished work consistent with your brand and approved message.
The problem.
Keeping content moving takes more than generating another image. Each piece needs a purpose, a believable message and a format that suits where it will appear. Generic visuals and scripts can make it harder to understand the service you actually provide.
The approach.
We start with the offer and what the viewer needs to understand. Then we scope the scripts, footage, visual assets and edits around that purpose. Existing material can be repurposed, and AI-assisted assets can be used where they fit the brand and the agreed brief.
The work
we scope with you.
Your proposal confirms the deliverables, responsibilities and costs before work begins.
Branded visual assets
The scoped images, graphics or AI-assisted visual material, reviewed for relevance and consistency. Real project and team imagery is used where authenticity matters to the message.
Video edits and formats
Edits from agreed source material, with the captions, pacing, calls to action and output formats specified in your proposal.
Review and delivery
A defined review process and final files for the agreed uses. Concept counts, variations, revision rounds and any source-file handover are set before production.
How the work
moves forward.
Clear decisions, a defined build and a handover your team can use.
Choose the message
We agree what the content should explain, where it will appear and which service or offer it supports.
Approve the direction
We review the available material and prepare the scripts or visual direction. You approve the claims and how the business will be represented.
Produce and refine
We create the scoped assets and edits, review the details and deliver the agreed formats after the included feedback rounds.
What a different setup could look like.
An illustrative example of the work, not a client result.
The starting point
For example, a business has a long service demonstration and several photos, but its ads use a generic image that says little about the work.
The proposed setup
The proposed creative turns the approved material into a focused service story, with a reviewed script, relevant edits and versions for the agreed placements. Each version leads to a clear next step.
Before we
get started.
Can you make content if I do not want to be on camera?
Yes. Depending on the brief, we can use service footage, graphics, screen recordings, approved photography or AI-assisted visuals. If the concept depends on your personal story or expertise, we may recommend a short recording from you.
Will AI make the content look like our real team or customers?
We agree how AI is used before production. Synthetic people are not presented as your real founder, staff or customers, and we do not invent testimonials. Any use of a person's voice or likeness is scoped with their permission.
Can you work with footage we already have?
Yes. We review its quality, available permissions and suitability for the brief. That review determines which edits and formats are practical and whether additional material is needed.
Does content production include posting or running ads?
Production covers the deliverables in your proposal. Publishing, campaign management and performance reviews are separate services unless included explicitly. Advertising spend and platform costs are also separate.
How is creative work priced?
We quote for the concepts, production requirements, edits, formats and review rounds you need. A one-off content project and an ongoing production arrangement have separate scopes and pricing.
Let's work out what your business needs.
Tell us where things get stuck. We'll help define a useful first piece of work.
Let's talk about your business